An <awareness of other people's thoughts, feelings and actions BCT> that presents information from a credible person or organisation to influence the behaviour.
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Cross references
BCT9.1 Credible source
Comment
Code this BCT if influence generally agreed on as credible e.g., health professionals, celebrities or words used to indicate expertise or leader in field and if the communication has the aim of persuading
Fuzzy set
No
BCIO lower level ontology
Behaviour Change Technique
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